Blues welcome Riverview's SE Mutual Insurance as a Team Supporter
SE Mutual Insurance, the Riverview-based mutual insurer founded by southeastern New Brunswick farmers in 1938, joins the Riverview U13 AA Blues as a Team Supporter for the 2026-27 season.

The Riverview U13 AA Blues are proud to welcome SE Mutual Insurance as a Team Supporter for the 2026-27 season. The insurer's head office is on Pinewood Road in Riverview, making it a hometown partner for a hometown team. It joins Premier Partners iQ Commercial Mortgage Strategy and Sustainable Metal Solutions & Construction in the Blues' sponsorship program.
Read the SE Mutual Insurance partner highlight
About SE Mutual Insurance
SE Mutual Insurance (Assurance Mutuelle) offers home, auto, farm, tenant and business insurance to policyholders in New Brunswick and Nova Scotia, through a local network of agents.
Its roots are in southeastern New Brunswick. On November 23, 1938, twelve farmers from Westmorland, Albert and Kent counties formed the SouthEastern Mutual Fire Insurance Company, at a time when many farmers could not get insurance at acceptable rates, and some could not get it at all. As a mutual company, SE Mutual is owned by its policyholders, and it says 97% of its earned premiums stay in New Brunswick.
What the partnership brings
As a Team Supporter, SE Mutual Insurance will be recognized by the Blues all season:
- Its logo on the home-game sponsor banner
- A sponsor announcement on the team's social media
- A place on the team sponsor pages, with a link to its website
- Recognition in the team email signature
- Recognition at the end of the season
Thank you
Support like this goes straight into the season, keeping costs down for families and helping the players get on the ice, at home and on the road. On behalf of the players, families, coaches and staff, thank you to SE Mutual Insurance for supporting minor hockey in Riverview.
Blues families, please support the businesses that support our team. Businesses interested in joining our partners can find the full 2026-27 sponsorship package on the sponsors page.
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